Why it’s the trend to customization?

Why it’s the trend to customization?

laser cutting & engraving

When identifying ways to stand out, customization is king. Customization has boundless potential for both brands and customers, which makes the world is going custom. Quite a few customers are dissatisfied with the one-size-fits-all approach and they are willing to pay more for customization. According to a US study in 2017 Lanieri US Fashiontech Insights, we found that 49% of Americans are interested in buying customized products, and 3% of online buyers are willing to spend more than $1,000 on “tailor-made” products. And more than 50% of consumers expressed interest in purchasing customized products for themselves and their friends and family. Retailers participating in the product customization trend have the opportunity to increase product sales and build repeat customers.

Personalization growth appears to be driven by the ease of finding services that allow customization on the products consumers love (and products they didn’t know they wanted) and advanced technologies that enable adorning accessories, daily use products and home decoration with gorgeous images and art.

How is this done? If you want to engage in a small business in this area, you may wish to watch it.

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